Cover — Mike Martin

Google Business Profile Management for Agencies
1. How to Scale Your Agency with the GBP Loop
2. Mike Martin
Copyright © 2026 Mike Martin
A Note from Mike
Contents
Introduction: The Job of Google Business Profile Management
Part One: How Google Understands and Displays Local Businesses
Chapter 1: What a Google Business Profile Actually Is
Chapter 2: Where Google Gets Business Information
Chapter 3: How Google Determines Local Results
Chapter 4: The GBP Loop
Part Two: Establishing the Profile Correctly
Chapter 5: Eligibility and Business Types
Chapter 6: Finding, Adding and Claiming the Correct Profile
Chapter 7: Ownership, Access and Control
Chapter 8: Verification
Chapter 9: Representing the Business Without Breaking Policy
Part Three: The GBP Loop in Practice
Chapter 10: Profile Completeness and Mirroring
Chapter 11: Pictures
Chapter 12: Posts
Chapter 13: Praise
Chapter 14: Consistency
Chapter 15: Measuring Bigger Local Visibility
Part Four: Managing Google Business Profiles at Scale
Chapter 16: Managing Multiple Locations and Complex Businesses
Chapter 17: Managing Google Business Profiles for Clients
Chapter 18: When Things Go Wrong
Part Five: Running the GBP Loop with GBPly
Chapter 19: GBPly
Chapter 20: Bonus Chapter — Individual Practitioners
Final Thoughts